Good day to all!

So it is sad that Earth Week is now behind us, and all the trivia prizes have been won and distributed, but that fact just makes it more important for us at PHD Sustain to double down and keep the momentum going. Read on for an update on that.

Announcement:

Keurig/Green Mountain Coffee Q&A - There have been many questions heard regarding the new Keurig coffee machine and Green Mountain’s coffee/tea in terms of how truly “green” or “sustainable” they are. A representative for the company will be at PHD tomorrow, Friday, May 2nd at 11:30am in Emerging Tech to present their Green initiatives, including information on their Fair Trade and environmental sustainability practices. Handouts/brochures will be made available as well as much time left for a Q&A to address any and all curiosities or concerns. Snacks will be provided as a further incentive to stop by!

Recent Developments:

• Conservation International - Thanks to all of you who turned out to hear from Laura Bowling of CI this past Monday as the inaugural speaker in PHD Sustain’s continuing education program. She was very pleased with the response from PHD and thanked us all for the opportunity of introducing CI and its mission to the agency. Keep an eye out for the new CI campaign in development with BBDO including a TV PSA with Harrison Ford and a brand new campaign for Print and Online as well. PHD is working with CI to secure media to maximize the exposure of this new campaign to increase their awareness, drive web traffic for incremental subscribers and ultimately deliver greater donations to the cause. For more information on CI, please visit www.conservation.org.
• Emerging Media Sustainability Index - Dr. Horvath from Berkeley has been hard at work investigating emissions and averages for all media channels. He was here at PHD this past Monday to report on his progress and findings. Surprisingly for some, electronic media is not necessarily as “green” as one might think. Next steps are for Dr. Horvath to provide formulas and sources to Colspace, the developer for the Index tool, and then to evaluate the list of alternative “green” media options provided to him during his visit to PHD.
• Coffee Mugs - A significant supply of PHD branded mugs have been ordered and will arrive within 3 weeks. Thereafter, all disposable paper coffee cups in the PHD kitchen will be removed in lieu of the more sustainable solution of utilizing re-usable mugs. These will be for personal and client meeting uses within our offices.
• Organic Milk - Beginning next week, PHD will now be ordering only organic milk for employee use. Rest assured that there will still be a choice of whole, skim, etc..

The PHD Sustain team are still looking for enthusiastic volunteers to help us move projects forward at an even faster pace. Our current team is quite small, with everyone having a full-time responsibility beyond sustain, so we cannot do it all alone! Drop a line to phd.sustain@phdus.com if you can offer some time.

Wishing you all sustainable thoughts,

PHD Sustain Team

This entry was posted on Thursday, May 1st, 2008 at 2:48 pm and is filed under Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.