Well, happy Earth Week to one and all! Yes, it is true that our excitement over our sustain initiative cannot be contained in just one 24 hour period…no single Earth Day for us.

Starting tomorrow, April 22nd on the official Earth Day celebration, get ready for GREEN TRIVIAL PURSUIT. Periodically throughout the day and each day for the rest of the week, you’ll have multiple chances to win some eco-friendly prizes while learning a bit more about sustainability as well.

Other Recent Developments

• No Sustain Update last week - that’s right…nothing much new…so the Sustain team is not going to waste your time with fluff. When you hear from us, we hope it’s because we have something of value or of interest to share.
• 2-day visit from ISO 14001 Consultant - Our consultant, Gene Samsel, is the guy who is preparing us to get all our ducks in a row so that we pass the Audit when the ISO registrar visits to assess our environmental program. He spent April 17/18 in our offices. While he met with the whole PHD Sustain team, it is Thomas Kiedrowski who gets a real shout out for spending extensive hours with Gene. They identified the significant environmental aspects we will target and a framework for next steps to meet ISO specifications. Essentially, to have any chance to secure ISO 14001 registration, PHD will have show that we will:
  • obey laws and regulations
  • obey any customer requirements
  • set objectives and targets to reduce pollution
  • have a plan in place to continually improve
• SIGG water bottles for all PHD employees - To reduce the use of plastic water bottles at PHD, the agency will be providing everyone their very own PHD-branded stainless steel bottle for fill up at our filtered water stations. As SIGG production runs are limited, we will not receive our bottles for a few weeks now. In the meantime, check out the design mock-up attached here. PHD Sustain Water Bottle Design

Did you know?

• Conservation International (CI) is a new PHD client and will be undertaking its first-ever media campaign. CI will very likely be the first participant in PHD’s continuing education program on sustainability. Watch out for time and place announcement shortly. CI’s SVP of Strategic Marketing and Communications, Laura Bowling, has graciously volunteered to repeat a learning session she just gave to BBDO on CI’s mission and the broader issue of the impact of deforestation on climate change. It is an incredibly enlightening and inspirational talk.
• This week’s Green tip will be delivered separately and in great number during Earth Week’s Green Trivial Pursuit game.

This entry was posted on Monday, April 21st, 2008 at 6:23 pm and is filed under Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.