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Dabbawala: serving up ads with a side of saag paneer

Monday, February 11th, 2008 by Lindsay Stevens

dabbawalla11.jpgHere’s a very cool read and an interesting case for the power of word of mouth, creative channel and partnership selection, as well as a stellar example of Connect strategy. That and there’s a whole lotta love for the co-op model and its ability to breed powerful and effective brand communications. That is, from the inside out. All wrapped up and delivered to your door. I like.

Read about Dabbawalas

This entry was posted on Monday, February 11th, 2008 at 3:00 pm and is filed under Communications, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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